Insurance may be the least understood and most underappreciated asset a client owns, even by financial advisors.

It certainly is the subject of a long and ongoing debate in the financial industry. However, as the COVID-19 pandemic has continued globally, many more advisors are being asked questions about the value of life insurance as well as long-term care, health and other health-based coverages.

Company owners are learning what protection their business interruption policies really provide, as well as how well they are protected from the liability and legal ramifications of having employees. In short, financial advisors are having to ramp up their insurance knowledge rapidly.