16. What makes someone referable?
Can people actually refer you?
How well can you explain what the people in your network do.
Can the do the same for you?
Take 40 seconds and I'll explain 🎧
Transcript
Referability is a combination of clarity and confidence.
Someone has to understand what you do well enough to recognize an opportunity, then trust you enough to act on it.
Miss either piece and the referral usually dies.
You can be incredibly competent, but if I cannot explain whom you help, I will not know when to think of you.
Or, I can understand your specialty perfectly but not know you well enough to risk my relationship with a client.
Being referable means making both decisions easier.
'This is exactly the person for this situation, and I feel good putting the two of them together.’
About Evozen's ClientFirst™
If LinkedIn and Angie’s List had a love child, that’s ClientFirst™
Evozen’s ClientFirst™ is a thriving, curated, peer-to-peer national referral network for independent U.S. professionals in investments, insurance, tax, legal and banking/trust and the specialties that serve them.
Our mission is to empower professional advisos to build authentic, trusted and collaborative peer relationships that drive profitable organic growth.
Our goal is simple: make top-echelon networking trusted, easy and consistent.