17. Why aren’t people referring me?
"Anybody who" is not a description.
At least not one that makes you referable.
Educate your network to know what to listen for.
Give me 40 seconds and I'll explain. 🎧
Transcript
Often it is not because people don't like you.
It is because they do not know what to listen for.
"I work with individuals and business owners" describes an enormous portion of the professional world.
Give people a sharper picture:
What kind of individual?
What kind of business owner?
What event or problem usually causes them to need you?
Referrals happen in moments of recognition.
Someone hears a client describe a situation and thinks, 'I know exactly who you should talk to.’
Your job is to make that mental connection easy.
If your positioning is blurry, even people who genuinely want to help you may not know how.
About Evozen's ClientFirst™
If LinkedIn and Angie’s List had a love child, that’s ClientFirst™
Evozen’s ClientFirst™ is a thriving, curated, peer-to-peer national referral network for independent U.S. professionals in investments, insurance, tax, legal and banking/trust and the specialties that serve them.
Our mission is to empower professional advisos to build authentic, trusted and collaborative peer relationships that drive profitable organic growth.
Our goal is simple: make top-echelon networking trusted, easy and consistent.