18. What’s the difference between being likable and being referable?
A referral carries more weight than just being likable.
Just because you're charming doesn't make you referable.
Learn how to separate the two.
Give me 40 seconds and I'll explain. 🎧
Transcript
Likability gets you invited back.
Referability gets you introduced to someone important.
We sometimes confuse the two because we naturally prefer doing business with people we like.
But a referral carries more weight.
I need to believe you are capable, appropriate for the situation and likely to treat my client well.
You can be charming and still be difficult to refer because I do not understand your expertise.
You can also be quieter and extraordinarily referable because I know precisely where you shine.
Being pleasant matters.
But being clear, competent and trustworthy matters more when someone is putting their own reputation behind
your name.
About Evozen's ClientFirst™
If LinkedIn and Angie’s List had a love child, that’s ClientFirst™
Evozen’s ClientFirst™ is a thriving, curated, peer-to-peer national referral network for independent U.S. professionals in investments, insurance, tax, legal and banking/trust and the specialties that serve them.
Our mission is to empower professional advisos to build authentic, trusted and collaborative peer relationships that drive profitable organic growth.
Our goal is simple: make top-echelon networking trusted, easy and consistent.