20. Why isn’t doing excellent work enough to generate referrals?
Excellent work alone will not generate referrals.
“He or she is wonderful” is a compliment not a referral strategy.
How does your network know what makes you a great referral?
Give me 40 seconds and I'll explain. 🎧
Transcript
Excellent work happens after someone hires you.
Referrals have to happen before that.
That creates a visibility problem.
Your clients may know you are excellent, but other professionals need enough information to anticipate where your excellence applies.
• They need language they can remember and repeat.
• They need examples.
• They need to understand your sweet spot.
'She's wonderful' is a compliment, not a referral strategy.
The more clearly people can picture the problem or person you serve particularly well, the easier it becomes for them to recognize that situation in the real world and connect it back to you.
About Evozen's ClientFirst™
If LinkedIn and Angie’s List had a love child, that’s ClientFirst™
Evozen’s ClientFirst™ is a thriving, curated, peer-to-peer national referral network for independent U.S. professionals in investments, insurance, tax, legal and banking/trust and the specialties that serve them.
Our mission is to empower professional advisos to build authentic, trusted and collaborative peer relationships that drive profitable organic growth.
Our goal is simple: make top-echelon networking trusted, easy and consistent.