24. When is a niche no longer a niche?
Does your market target HNW or retirees?
What makes you different from the competition?
Add layers to your ITC and watch referrals grow.
Give me 40 seconds and I'll explain 🎧
Transcript
When a niche is defined too broadly, it cannot give you all the value that niche practices offer.
Women, business owners, retirees and high-net-worth families are all viable markets, but each
contains enormous variation.
The question is, "Can your description help someone distinguish you from the next competent professional?"
If ten thousand people could say exactly the same thing, you need to add another layer.
What circumstance, specialty or problem makes your experience particularly relevant and referable?
Niche marketing is not about creating a tiny box.
It is about giving people enough specificity to know when your name belongs in the conversation.
About Evozen's ClientFirst™
If LinkedIn and Angie’s List had a love child, that’s ClientFirst™
Evozen’s ClientFirst™ is a thriving, curated, peer-to-peer national referral network for independent U.S. professionals in investments, insurance, tax, legal and banking/trust and the specialties that serve them.
Our mission is to empower professional advisos to build authentic, trusted and collaborative peer relationships that drive profitable organic growth.
Our goal is simple: make top-echelon networking trusted, easy and consistent.