25. Does narrowing your market mean turning business away?
Do you come to mind with your referral partners,
or do you serve "anyone who?"
Learn why niching doesn't mean fewer referrals.
Give me 40 seconds and I'll explain. 🎧
Transcript
No. Niching means making yourself easier to find.
A clear niche tells the market, 'This is where I have unusual depth or particular passion.’
It welcomes a prospect in the front door, without turning away any other good-fit client outside it.
Many resist niches because they hear limitation.
We hear differentiation.
If you try to be equally relevant to everyone, you become memorable to no one.
You can still serve broadly while communicating specifically.
The goal is not to shrink your opportunity.
It is to increase the odds that the right opportunity recognizes you.
About Evozen's ClientFirst™
If LinkedIn and Angie’s List had a love child, that’s ClientFirst™
Evozen’s ClientFirst™ is a thriving, curated, peer-to-peer national referral network for independent U.S. professionals in investments, insurance, tax, legal and banking/trust and the specialties that serve them.
Our mission is to empower professional advisos to build authentic, trusted and collaborative peer relationships that drive profitable organic growth.
Our goal is simple: make top-echelon networking trusted, easy and consistent.