23. How specific should your Ideal Target Client really be?
How narrow is your niche?
Is it too wide...
Or too narrow?
Give me 40 seconds and I'll explain 🎧
Transcript
Specific enough that another person can recognize a valuable prospect in mid-conversation.
That is the practical test.
You do not need a niche so narrow that only seven people in America qualify.
But 'business owners' is not very useful because it covers millions of wildly different situations.
Add a meaningful dimension, such as:
• industry,
• life stage or
• a specific problem you can solve for them
A good niche gives your network’s brain the pattern recognition to think of you.
Don’t think of your niche as a fence.
Rather, it is the spotlight that helps the right people see you in their mind first.
About Evozen's ClientFirst™
If LinkedIn and Angie’s List had a love child, that’s ClientFirst™
Evozen’s ClientFirst™ is a thriving, curated, peer-to-peer national referral network for independent U.S. professionals in investments, insurance, tax, legal and banking/trust and the specialties that serve them.
Our mission is to empower professional advisos to build authentic, trusted and collaborative peer relationships that drive profitable organic growth.
Our goal is simple: make top-echelon networking trusted, easy and consistent.