27. What makes someone immediately come to mind when an opportunity appears?
How distinct are you?
Are you easily referrable
- or just another generalist?
Give me 40 seconds and I'll explain. 🎧
Transcript
Memory loves specificity.
You become top of mind when your name is attached to something distinct:
• a particular client,
• problem,
• specialty,
• approach or
• point of view.
The goal is not to be remembered constantly.
Nobody is thinking about their CPA or attorney all day.
You do want to be remembered at the exact moment a relevant need appears.
That means teaching your network what should trigger your name.
Give people a sentence they can carry around in their head.
When the right situation walks into the room, those words will suddenly wake up their brain and bring your name to light.
About Evozen's ClientFirst™
If LinkedIn and Angie’s List had a love child, that’s ClientFirst™
Evozen’s ClientFirst™ is a thriving, curated, peer-to-peer national referral network for independent U.S. professionals in investments, insurance, tax, legal and banking/trust and the specialties that serve them.
Our mission is to empower professional advisos to build authentic, trusted and collaborative peer relationships that drive profitable organic growth.
Our goal is simple: make top-echelon networking trusted, easy and consistent.